AI Advertising for DTC Brands
Your Customers
Are Asking AI
What To Buy.
Put Your Brand In The Conversation.
Badass Intent helps Shopify and DTC brands launch, manage, and optimize ads across ChatGPT and emerging AI platforms.
8+ years inside ecommerce.Built for Shopify, DTC and private-label brands.
Trusted By Ecommerce Founders
Real Clients. Real Projects. Real Feedback.
We let our work and our clients do the talking.
Reviews from real ecommerce founders on Trustpilot.
Search
People searched for answers
Buyers typed keywords and explored multiple websites.
Social
Products found the customer
Brands created demand through content, creators and paid ads.
Marketplaces
Comparison moved closer to purchase
Buyers compared features, reviews and prices in one place.
AI Conversations
The question reveals the intent.
Our Flagship Engagement
Your ChatGPT Ads Launch System.
Badass Intent brings strategy, creative, tracking and conversion alignment into one focused launch system built around your product and buyer journey.
A complete launch system to help your brand show up, stand out and convert inside ChatGPT.
Strategy
- Buyer-intent research
- Product and offer positioning
- Campaign and testing plan
Creative
- AI ad messaging
- Sponsored creative concepts
- Landing-page alignment
Measurement
- Conversion-event planning
- Tracking review
- Reporting framework
Launch
- Campaign preparation
- Creative testing roadmap
- Ongoing optimization plan
We do not just launch an ad. We build the system around the click.
We'll review your brand, product and goals to determine whether ChatGPT Ads are the right move right now.
Ready To See If Your Brand Fits?
We’ll review your product and acquisition setup.
Proof In The Numbers
Intent Gets The Click. Results Build The Proof.
Confidential DTC Brand
$172,909 total sales
Shopify sales dashboard showing total sales, orders and conversion rate over the selected July period.
Confidential DTC Brand
£52,281.92 total sales
Mobile Shopify view showing sales performance and an active funding eligibility panel.
Confidential DTC Brand
$83,803.8 total sales
Shopify analytics view showing a steady sales climb across the month.
Confidential DTC Brand
$15,764.86 total sales
Shopify analytics screenshot with sales growth across a late March to late April reporting window.
Confidential DTC Brand
$149,345.71 total sales
Sales by channel view showing a month of revenue and order volume.
Confidential DTC Brand
$112.27k total sales
Mobile Shopify overview showing total monthly sales and order count.
Confidential DTC Brand
$32,176.68 total sales
Mobile dashboard view showing a sharp climb in sales across the selected date range.
Confidential DTC Brand
$100,596.8 total sales
Shopify analytics screenshot showing six visitors and revenue performance across February.
OpenAI Ads Case Studies
Real Brands. High-Intent Conversations.
Each product enters the buying journey through a different question. We map that question, build the sponsored placement and connect the click to a conversion-ready product experience.
The Challenge
What We Did
Buyer Asks
The Result
Meet The Face Of Badass Intent
Mike Hussel
Knows What
Happens After
The Click.
Mike Hussel is the co-founder and face of Badass Intent. With 8+ years inside ecommerce, he brings hands-on experience across product strategy, creative, Amazon, Shopify, conversion optimization and emerging OpenAI Ads.
We align the sponsored message, product page, tracking and buyer journey so the experience is built to convert after the click.
Your Done-For-You System
EVERYTHING WE BUILD AROUND THE CLICK.
From store readiness to AI visibility, creative, tracking and optimization — built into one system.
What’s Included
Store & Funnel Alignment
Get your store, messaging and buyer journey ready before paid traffic arrives.
AI Visibility Setup
Build your AEO + GEO foundation so your brand is better positioned for AI discovery.
Buyer + Competitor Research
Map the questions buyers ask, what they compare and where competitors leave gaps.
Creative + Offer Alignment
Connect sponsored messaging, your offer and landing-page experience.
Tracking + Campaign Setup
Set up campaign structure, conversion events and measurement before launch.
Launch + Optimization
Launch, test, learn and continuously improve the campaign.
Engagements Start At
Strategy, execution and optimization in one focused system.
Built for brands that want more than just ad management.
Month 1
Build + Launch
Audit → Research → Align → Setup → LaunchMonth 2+
Learn + Grow
Test → Optimize → Improve → ReportAd spend is separate.
Final scope depends on catalog, markets and campaign complexity.
Shopify • DTC • Private Label • B2C
Your Done-For-You System
Everything We Build Around The Click.
From store readiness to AI visibility, creative, tracking and optimization — built into one system.
What’s Included
Store & Funnel Alignment
Get your store, messaging and buyer journey ready before paid traffic arrives.
AI Visibility Setup
Build your AEO + GEO foundation so your brand is better positioned for AI discovery.
Buyer + Competitor Research
Map the questions buyers ask, what they compare and where competitors leave gaps.
Creative + Offer Alignment
Connect sponsored messaging, your offer and landing-page experience.
Tracking + Campaign Setup
Set up campaign structure, conversion events and measurement before launch.
Launch + Optimization
Launch, test, learn and continuously improve the campaign.
Questions Worth Answering Clearly
No Vague Answers. No AI Hype.
Clear answers about eligibility, creative, tracking, expectations and what happens after launch.
ChatGPT Ads are sponsored placements designed to help brands appear during relevant AI-powered buying conversations. They are separate from organic answers and should be treated as a paid advertising channel, not a way to control what ChatGPT says organically.
Eligibility can depend on platform access, market availability, product category and campaign readiness. During the strategy call, we review your brand, website, product economics and current acquisition setup before recommending a launch.
There is no universal budget for every brand. The right test budget depends on your margins, average order value, conversion rate, category and creative requirements. We recommend a practical testing range after reviewing your numbers.
Yes. Creative is a core part of the engagement. We develop the message, product-focused concepts and visual direction required to connect the buyer's question with a clear reason to consider your product.
Yes. We review message alignment, product positioning, mobile clarity and conversion friction. Depending on the scope, we can provide recommendations, creative direction or landing-page improvements.
We review the available tracking setup, conversion events and reporting requirements before launch. The measurement framework may include platform reporting, website analytics and ecommerce conversion data where available.
After the initial launch, we review campaign performance, buyer response, creative learning and conversion behaviour. From there, we may recommend ongoing optimization, new creative tests or landing-page improvements.
Yes. Ongoing management can include reporting, creative testing, campaign refinement, message iteration and conversion improvements. The exact scope is agreed after the launch strategy is established.
Still unsure whether your brand is ready?
Bring Your Questions to the Strategy CallProof Behind The System
Experience across Meta, Google, Amazon, Shopify, DTC & emerging AI advertising.
ChatGPT Ads Resources
Built For A Real, Emerging Ad Channel.
Our ChatGPT Ads approach is built around OpenAI’s current advertising guidance, campaign structure, creative relevance, tracking and measurement.
Badass Intent is an independent agency and is not affiliated with or endorsed by OpenAI.
LIMITED ONBOARDING — WE START 4 NEW BRANDS PER MONTH
Do Not Wait Until Every Competitor Is Testing AI Ads.
Start with a practical launch plan built around your product, buyer intent, creative and conversion journey.